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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock Hotels® Brings REVERB by Hard Rock® To Europe

January 13, 2022

The Hotel Brand Will Launch its First European Property in Hamburg, Germany HAMBURG, Germany, Jan. 13, 2022 /PRNewswire/ — Hard Rock Hotels today announced plans for the opening of its newest REVERB by Hard Rock set to take center stage in Hamburg, Germany. Slated to open in mid-2022, the RIMC Hotels & Resorts Group will operate the hotel…

Hard Rock Cafe Launches Pilot Program for New Burger in Partnership With Lionel Messi

January 11, 2022

HOLLYWOOD, Fla., Jan. 11, 2022 /PRNewswire/ — Hard Rock Cafe announces the launch of the pilot program for the brand-new Messi Burger, the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with Lionel Messi. Starting today, the burger will be exclusively available at the Hard Rock Cafe Miami, FL and Hard Rock Cafe Hollywood, FL before its global release on March 1.…

HARD ROCK INTERNATIONAL’S 22nd ANNUAL PINKTOBER CAMPAIGN BREAKS FUNDRAISING RECORDS

December 23, 2021

Hard Rock Raised Funds for Breast Cancer Research with Merchandise, Events, Menus and More Hollywood, Fla. (Dec. 23, 2021 /PRNewswire) – Hard Rock today announced that its 22nd annual PINKTOBER campaign raised over $700,000 representing the largest amount Hard Rock has fundraised since the program began in 2000 and donating millions of dollars towards breast cancer research throughout…

Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood Ranked Third in Worldwide Ticket Sales for Theatre Venues in 2021

December 16, 2021

Hollywood, Fla. (Dec. 16, 2021) – Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, Fla., ranked third worldwide in ticket sales for theatre venues in 2021 according to Pollstar Magazine. The state-of-the-art theatre exponentially grew its entertainment lineup in 2021 with headlining acts such as Eric Clapton, Dave Chappelle, Guns N’…

Hard Rock International Announces Agreement to Purchase The Mirage Las Vegas Hotel and Casino

December 14, 2021

HOLLYWOOD, Fla. – Hard Rock International, the legendary hospitality and entertainment company, today announced its agreement to acquire the operations of The Mirage Hotel and Casino in Las Vegas from MGM Resorts International, subject to regulatory approvals and other customary closing conditions. Through the acquisition, Hard Rock plans to build an iconic Guitar-shaped Hotel which…