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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock International® And Sports Illustrated Swimsuit Partner To Create Launch Events For The 2021 Sports Illustrated Swimsuit Issue

July 15, 2021

Events Mark the Culmination of a Landmark Partnership That Unites Together Two Iconic Brands HOLLYWOOD, Fla., July 15, 2021 /PRNewswire/ — Hard Rock International in partnership with the iconic Sports Illustrated Swimsuit, today announced a private concert and series of events to celebrate the launch of the 2021 Sports Illustrated Swimsuit issue. The events will feature performances by artists…

Hard Rock Hotels® Ranked #1 Guest Satisfaction Among Upper Upscale Hotels in the J.d. Power 2021 Study

July 14, 2021

Hard Rock Hotels is honored to top the charts for a third year in a row HOLLYWOOD, Fla., Jul. 14, 2021 – Today, Hard Rock Hotels announced it has been ranked the number one brand among Upper Upscale Hotels in the J.D. Power 2021 North America Guest Satisfaction Study. This is the third consecutive year…

Hard Rock International Partners With Red Carpet Manicure For Exclusive ULTA Beauty Deal

July 07, 2021

Hard Rock Brand Brings its Signature Style to New Beauty Partnership HOLLYWOOD, Fla., July 7, 2021 /PRNewswire/ — Hard Rock International, one of the world’s most-recognizable and iconic brands, has announced a new partnership with Red Carpet Manicure, creators of the first at–home professional salon LED light activated gel polish system. Together, the brands will launch a new…

Multi-Dimensional Support Surfside Program Announced by Hard Rock International and Seminole Gaming With a Minimum $250,000 Donation and Dinners for Fire Rescue Teams

June 30, 2021

Additional Fundraising Campaign to be Tied to Restaurant, Retail and Hotel Purchases Direct Team Member Contributions to be Matched Dollar for Dollar HOLLYWOOD, Fla. (June 30, 2021) — Hard Rock International and Seminole Gaming, both owned by the Seminole Tribe of Florida, today announced a multi-dimensional Support Surfside Program to provide relief for those impacted…

“Rock Your Shot” Team Member Vaccination Incentive Program Unveiled by Hard Rock International and Seminole Gaming

June 22, 2021

2021 Jeep Cherokee and Prizes of $10,000 and $5,000 to be Awarded HOLLYWOOD, Fla., June 21, 2021 /PRNewswire/ — Hard Rock International and Seminole Gaming today unveiled “Rock Your Shot,” a team member COVID-19 vaccination incentive program with grand prizes that include a 2021 Jeep Cherokee and cash awards of $10,000 and $5,000. Seminole Tribe of Florida Fire Rescue Paramedic…