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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock International Welcomes New President of Cafe Operations, Kim Boerema

April 12, 2021

HOLLYWOOD, Fla., April 12, 2021 /PRNewswire/ — Hard Rock International, owner of one of the world’s most-recognizable and iconic brands, announces the appointment of Kim Boerema as the President of Cafe Operations for Hard Rock Cafe®. In his new role, Boerema will provide leadership and strategic oversight to company-owned and franchise cafes, drive Hard Rock’s world-famous branded retail merchandise business…

Sports Illustrated Swimsuit and Hard Rock® Enter into a Multi-Faceted Strategic Partnership

March 05, 2021

Sports Illustrated Swimsuit and Hard Rock® Enter into a Multi-Faceted Strategic Partnership New York, NY – March 1, 2021 – Sports Illustrated Swimsuit and Hard Rock International have joined forces to to amplify strategic opportunities for each of these pop culture institutions including the creation of new and unique content opportunities. Hard Rock’s integrated resort…

Hard Rock Cafe® Recognizes Rockin’ Women Worldwide In Honor Of International Women’s Month

March 04, 2021

Participating Locations Celebrate with Charitable Donations, Virtual Concerts and Special Offers Throughout the Month of March HOLLYWOOD, Fla., March 4, 2021 /PRNewswire/ — Hard Rock Cafe® raises a glass to the women who are changing the world in honor of International Women’s Month, providing guests access to exclusive offers for the entire month of March with participating Cafe…

Forbes Magazine Acknowledges Hard Rock® as America’s Best Large Employer Across Travel & Leisure, Gaming, Entertainment for 2021

February 24, 2021

Hard Rock Ranks No. 20 out of 500 Overall on Dedication to Employee Satisfaction Within the Workplace HOLLYWOOD, Fla., Feb. 25, 2021 – Hard Rock International has been named by Forbes as one of America’s Best Large Employers for 2021, earning the highest ranking among companies in the “Travel & Leisure” industry – which spans…

Hard Rock Hotels® Announces Plans For REVERB By Hard Rock™ Hotel In Tampa

February 22, 2021

Hard Rock Partners with Hakeem Investments on the Newly Launched Hotel Brand’s Latest Location HOLLYWOOD, Fla., Feb. 22, 2021 /PRNewswire/ — Hard Rock Hotels announced plans for development of a new addition to the REVERB by Hard Rock™ portfolio in Tampa, FL. The business casual hotel concept is designed to be an energetic cultural hub for connection, creation and inspiration…