23355057_ImageLargeWidth.jpg

News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock International Unveils Extended Version of Big Game Commercial

February 03, 2020

Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and Steven Van Zandt in “The Hype,” directed by Michael Bay HOLLYWOOD, Fla. (February 2, 2020) – Immediately following the premier of Hard Rock International’s first-ever Big Game commercial, “The Hype,” the brand releases the extended version. “The Hype” is directed and produced by famed…

Hard Rock International Announces Live Like a Legend $2m Giveaway in Anticipation of Big Game Commercial ‘the Hype’

January 31, 2020

HOLLYWOOD, Fla. (January 31, 2020) – In conjunction with the primetime reveal of Hard Rock International’s Big Game commercial – titled “The Hype” directed by famed filmmaker Michael Bay and starring global superstar Jennifer Lopez – the brand announces the “Hard Rock Live Like a Legend $2M Giveaway,” where winners will receive a total of…

Hard Rock International Names Dj Khaled First Artist Residency of 2020

January 23, 2020

DJ Khaled will kick off eight-date residency with a High Octane Performance at DAER Nightclub at Guitar Hotel® at Seminole Hard Rock Hotel & Casino Hollywood during the big game weekend Sunday, February 2 HOLLYWOOD, Fla. – January 23, 2020 – Hard Rock International has announced today its first artist residency of 2020 with Grammy…

Hard Rock Hotel & Casino Sacramento at Fire Mountain Steals the Spotlight in Northern California

November 07, 2019

Property Celebrates Grand Opening All Week in True Hard Rock Fashion Concluding with Performance from Rock ‘n Roll Legends Def Leppard SACRAMENTO, Calif. – Oct. 30, 2019 – Hard Rock Hotel & Casino Sacramento at Fire Mountain made its highly-anticipated debut, on Wednesday, October 30 with a legendary Hard Rock Guitar Smash, welcoming guests to…

Hard Rock International Launches Bahamas Strong T-Shirt To Benefit Hurricane Dorian Relief Efforts

October 11, 2019

One Hundred Percent of Proceeds from the Limited-Edition T-Shirt Benefit Hurricane Victims in The Bahamas HOLLYWOOD, Fla., Oct. 10, 2019 /PRNewswire/ — Hard Rock International, a global hospitality and entertainment brand owned and operated by the Seminole Tribe of Florida, today announced its support for those affected by Hurricane Dorian with the launch of its Bahamas Strong T-Shirt. The…